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Trump's Use of Strategic Planning

 After last week’s discussion of “managing the message” and strategic communication by political officials, I decided to also discuss strategic communication and some examples. When referring to strategic communication former President Trump is one of the most recent and relative examples when discussing “managing the message.” Although many thought Trump would never get enough votes during his campaign to become president, he managed to gain the support of enough followers to ultimately become president in 2016. This was done through Trump’s use of emotional evoking speeches and phrases. Trump also knew the way the middle class felt about many topics that were important to them during that particular time, such as immigration, taxes, etc., and made those topics key aspects of his campaign, as well as during his presidency. Trump’s use of the phrase, “Make America Great Again,” was used many times during his campaign and presidency, by him, and his supporters. The goal behind the phrase is also to evoke emotions and nostalgia of a “better,” past America. The phrase was actually “invented” in 2012 after Mitt Romney lost the presidential election against Barack Obama, “Five days later, Trump signed an application with the U.S. Patent and Trademark Office, in which he asked for exclusive rights to use “Make America Great Again” for “political action committee services, namely, promoting public awareness of political issues and fundraising in the field of politics.” In addition to “MAGA,” Trump was very active on social media, particularly Twitter which kept him connected to billions of people, sharing his ideas, opinions, and goals regularly on the social media platform. Another example of Trump’s strategic communication was his use of emotionally motivated speeches about immigration, ultimately evoking enough feelings of fear and anger of his supporters through his statements on Mexicans and central American immigrants. That fear and anger of his supporters ultimately led to support of Trump’s idea of building a wall on the U.S and Mexico border.

Washington Post MAGA

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About Me.....

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Melissa N
Hello everyone, my name is Melissa Clopein. I am a senior at Kennesaw State University, my major is Political Science with a minor in International Relations. In my free time I enjoy cooking, hiking, traveling, and learning as much as I can about different countries and their cultures. Ever since I was old enough to truly understand politics, I have been interested in international relations and politics. In addition, I have also been extremely interested in how media influences politics and the relationship between the two, which is a major reason I am taking this class. I intend to use this blog to focus on some important topics relating specifically to mass media and politics. I think an important topic to address is the common occurrence of biases in media, extremism from the left and the right, and how both sides contribute to political polarity in U.S citizens.